Case study on Google.com Essay Example | Topics and Well Written Essays - 2000 words

Case study on Google.com - Essay Example The company also serves corporate clients, including advertisers, content publishers and site managers with cost-effective advertising and a wide range of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful.""( http://www.google.com.au/profile.html) As a company Google holds the reputation of the pioneer company in website maintenance, and maintains a website which is one of the most popular in demand. It serves the need of a five year old as well as fifty year old. The search engine has attracted interest of great number of internet users because of its simple design and user-friendly interface. Google has been able to achieve this by maintaining an index of more than 8 million web pages on the web. The versatility of the search engine has appeal to wide range of customers and any one with an Internet connection can use this website to search for information. Google has achieved the status of brand name search engine because of its popularity, ease of use and the wide indexing of categories. The user interface is user-friendly and has versatility and appeal to hundreds of languages worldwide. It is also a very popular advertising medium for other sources, and this is the main source of revenue. "The company generates revenue t hrough the advertising programs. The advertising program consists of advertisers advertising with Google and then Google uses its search technology selecting which web page should host the ad. Every time someone clicks the ad revenue is shared between Google and the publisher of page where the ad is being hosted." (http://www.19.5degs.com/element/19344.php) Revenue is also accumulated through Google Search Appliance, which is hardware and software solution that companies can use to implement Google search technology to their internal and external information. Google maintains a very efficient network of support in 14 countries with 25 sales offices spread out in major locations.. Apart from providing support to existing users there exists direct sales teams. These teams target advertisers with large advertising budgets and are more in a role of relationship building than one off sales. (http://www.19.5degs.com/element/19344.php) Google has been primarily recognized as company with primary interest and focus in the area of web content. Google had made attempts to diversify its umbrella with experimenting interest in other markets like radio and print publications. This is confirmed by the fact that in 2006, Google announced its first purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on radio. (Levingston, 2006) Google is making strides to combine tow niche advertising media-the internet and radio. This strategic union of the two synergistic media streams combined with Google's ability to penetrate and focus on the tastes of the consumers, is an invincible attribute of the company. In the process of diversification Google has also focused on selling advertisements from his advertisers in offline newspapers and magazines. They have been filling unsold space in the newspaper that would normally have been used in for

Logistics and Supply Chain Management Coursework

Logistics and Supply Chain Management - Coursework Example A critical analysis and comparison of the supply chain networks of both the companies is done using the case studies provided to us. The analysis of the two cases has been done in line with the literature review. The final part of the document deals with two more companies in the fast fashion industry and compares their supply chain strategies with the strategies of H&M and Benetton whose case has been provided to us. The analysis of the two case studies provides us with an insight in to the importance of supply chain for the success of a firm. Supply chain is no longer considered just another element but is considered by many firms to be as important as marketing. It can drastically reduce the cost of the firm and give a strong competitive advantage to the firm which is hard and difficult to duplicate. Benetton was established in Italy in 1965.It has it presence in 120 countires.12 of its 18 factories are located in Italy. It sells its good through a network of 6500 retailers. It's positioning in the international market is that the company sells good quality garments which are moderately priced. With the analysis of the case we will critically analyse how Benetton has increased its supply chain by utilizing the "Dual Supply Chain" system. We will see how this system takes advantages of both the push and pull factors of the supply chain and increases the performance objectives for the company. H & M H &M case H & M is a well known Swedish company and has been a leader both in terms of market share and financial performance of the company. The company's strategy has been continuous expansion to search for the most promising markets available, to produce goods in a cost effective and fast manner and to reduce lead times drastically in order to reach the retailers quickly and capture changes in customer moods and preferences and provide longer shelf life for its products. H&M is also an example of how e-business solutions can be used to obtain competitive advantage in the supply chain of a company. Procurement and logistics can easily track the sales as they share a common IT platform with the retailers. This allows the company to react quickly to any changes in the trends prevalent in the market. H&M also has an efficient inventory management system which reduces the lead times for the firm and ensures efficient stock management. Literature Review Operation Strategy of a firm may be defined as set of principals adopted by the organization for decision making to achieve at a reconciliation of the market demand and the operational resources available to the